SEM Undergraduates Win the Runner-up Prize in CBS Case Competition 2012

The 2012 CBS (Copenhagen Business School) Case Competition came to an end on March 2 in Copenhagen, Denmark. Tsinghua team consisting of SEM undergraduate students LIANG Xuechen, CHENG Kai, XU Jinshan and WU Qiongjing successfully broke into the finals among many world-renowned business schools and won the runner-up prize in the end. The team instructor was Professor JIAO Jie, Associate Dean of SEM.
Contestants receive awards  
Held annually by the Copenhagen Business School, the CBS Case Competition is one of the world’s major case competitions for undergraduate students. Each year, 12 teams from world-leading business schools are invited to participate in the competition. During the game, contestants will have access to a real company and then work out feasible and innovative strategies for the company to tackle problems and potential risks in real business environment. After an intensive and non-stop 32-hour case preparation, contestants will make a 20mins strategy demonstration to the judges, followed by another 15mins Q&A session. In the end, only three teams enter the final game.
The case company for the 2012 competition was DONG Energy of Denmark. Participating teams were required to make future strategies and implementation plans for the energy enterprise. Following a fierce competition, teams of Tsinghua SEM, National University of Singapore and Georgetown University of the U.S. broke into the finals.
Group photo of Tsinghua SEM team with Professor JIAO Jie (first from right)
The final game was broadcasted live on the Internet. Tsinghua SEM contestants impressed the judges and audiences with their sheer business senses, excellent analytical skills and innovative thinking, thus won the runner-up prize in the finals. Team of the Georgetown University won the champion of the competition.
Each year, Tsinghua SEM selects a group of sophomore or junior-year undergraduates to take the “Business Case Analysis” course. Students with the best performance in the case study will be selected to compete in a series of international case competitions. In the past several years, Tsinghua SEM team has participated in CBS Case Competition in Denmark, CICC Case Competition in Hong Kong, HSBC/MCKINSEY Case Competition, NUS Case Competition in Singapore, TUBC Case Competition in Thailand and won multiple awards.
The 12 teams competing in the 2012 CBS Case Competition:
Copenhagen Business School
Georgetown University
McGill University
National University of Singapore Business School
Simon Fraser University Beedie School of Business
Thammasat University
Tsinghua University School of Economics and Management
University of Belgrade
University of Melbourne
University of Munster
University of Pennsylvania Wharton School of Business
University of Southern California Marshall School of Business