2012 Annual Conference on Management Case Studies & Warren McFarlan Case Teaching Workshop Concluded

On August 19, the 2012 Annual Conference on Management Case Studies & Warren McFarlan Case Teaching Workshop was successfully concluded at Tsinghua SEM.
Present at the management case teaching workshop were Professor XIA Donglin, Associate Dean of Tsinghua SEM; Professor F.Warren McFarlan, former senior associate dean of the Harvard Business School, visiting professor at Tsinghua SEM and co-director of China Business Case Center; and about 120 teachers from over 100 business schools and dozens of directors of case centers in different business schools from all over China. The workshop aims to further promote Chinese management case teaching and case studies. The agenda includes theme case presentations, Forum of Annual Conference on Management Case Studies, McFarlan Case Studies Seminar, and Award Ceremony of F.Warren McFarlan Case Writing Competition etc.
Professor XIA Donglin speaks at the Conference
During the theme case presentation, WANG Bin (President and CEO of Beyondsoft Co., Ltd.) briefly introduced the case development background and the current situation of Beyondsoft. After that, Professor JIA Ning (Tsinghua SEM Accounting Department, Deputy Director of China Business Case Center) and Professor LI Donghong (Tsinghua SEM Corporate Strategy and Policy Department) jointly discussed the case with all the participants regarding strategic change, financing and customer relations and interacted with the attendees.
At the Forum of the Annual Conference on Management Case Studies, Professor ZHENG Xiaoming from Tsinghua SEM Human Resources and Organizational Behavior Department, and Deputy Director of the China Business Case Center, gave an inspired lesson on the Haidilao Hot Pot - Strategic Human Resource Case. Professor JIN Yongjun from Tsinghua SEM Economic Law Teaching and Research Group illustrated the development and teaching process of China Dongxiang Group Co., Ltd.: the Red Chips IPO Case. Teachers from different institutions made presentations on various cases including the Thumb Interactive Technology Corporation Case, Neusoft: Puzzles of International Mergers and Acquisitions Cases, Marketing Management Case Teaching Practice and Experience, Conflict and Solution of the Japanese-funded Enterprises in China: Kawamura Electronics (China) Co., Ltd. and discussed relative teaching issues.
Professor F. Warren McFarlan teaches at the Seminar
McFarlan Case Studies Seminar is an important part of the Annual Conference on Management Case Studies. Professor McFarlan presented the Harvard case teaching method using the "UFIDA Case", "Kingdee Case" and “Li & Fung Group (2012) Case”. In a lively atmosphere, the seminars discussed some key issues in case teaching including identification and selection of high-quality cases, design of classroom case discussion and teachers’ ability in controlling the case study class.
Three cases won the F.Warren McFarlan Case Writing Competition: “Nadu Logistics Co., Ltd. – Long-distance Running by Trucks”, “Caterpillar China Procurement - Caterpillar and Silver Wheel Machinery”, and “Conflicts and Adjustments of Control in China's Subsidiaries of Multinational Companies: the German Cologne Case ". After Professor F.Warren McFarlan awarded the winners, each of them illustrated the case-developing process.
The host of the Annual Conference on Management Case Studies rotates each year. The conference mainly focuses on discussing and training the development and application of teaching cases. Secretariat of the Annual Conference on Management Case Studies Council is at Tsinghua SEM and this year witnessed the establishment of the F.Warren McFarlan Case Award in order to promote more high-quality China-based cases. Every year no more than five cases will be granted the awards and the authors can not only win the prize money but also be invited to present the cases at the Annual Conference on Management Case Studies in August and may have the opportunity to get the cases published by Harvard Business Publishing.
Prof. F. Warren McFarlan delivers the awards
Professor McFarlan believes that all the domestic Chinese cases used in the workshop can not only be applied to the teaching in Tsinghua SEM and other business schools, but also can introduce Chinese management practices to business schools and institutions in other parts of the world through the global distribution network of Harvard Business School.
“Professor McFarlan has worked at Harvard Business School for more than 50 years. He is of great academic achievements in case development and teaching and has keen enthusiasm in developing China-based cases. Though in his seventies, Professor McFarlan still tirelessly works to demonstrate Harvard’s case teaching method with great passion. His dedication and professionalism has impacted many teachers in China”, Professor XIA Donglin said. Therefore, by participating in the Annual Conference on Management Case Studies, “we can get a taste of world-class case teaching, share experiences in case development with others and explore research values in case development.” The Annual Conference on Management Case Studies will establish a more open platform for case teaching exchanges and persistently promote the progress of management case teaching in China in a more lively form.