Zhu, Hengyuan

Associate Professor

Curriculum Vitae

Phone               (86) (10) 62771773
Office              203 Weilun Building
Office Hours     Thur.  14:00-16:30


Dr. ZHU Hengyuan is an Associate Professor and Vice Chair at Department of Innovation, Entrepreneurship and Strategy in Tsinghua SEM. He received Bachelor in Mechanical Engineering and master in Technological Economics & Management in Tsinghua University. Later he received another Master in Entrepreneurship and Innovation from Rensselaer Polytechnic Institute,and Ph.D. in Management from Tsinghua University. He teaches Management of Innovation, Entrepreneurial Management, New Product Development, Organization Design, Architecture and Control.

Dr. Zhu Hengyuan's Research Interests focus on Organization and Process of New Product or New Business Development, Entrepreneurship, Venture Creation and Growth. He has been the project leader or key member for several research projects funded by National Natural Science Foundation of China, Beijing Science & Technology Commission, Hangzhou Bibixi Network Technology Co., Ltd, etc. During last 5 years, he has published 12 articles on Science of Science and Management of S.&T., Economic Management in China, Journal of Marketing Management , etc. He also published several cases and Conference Papers/Presentations during the same time. He won Outstanding Teaching Award granted by Tsinghua University three times, and Outstanding Teaching Award granted by Tsinghua University SEM three times too.

In 2004, he was Visiting Scholar at MIT Sloan School of Management, in 2006, he was Visiting Scholar at Taiwan National Tsinghua University. Till now, he is Member of Academy of Management and Member of Product Innovation Management Association. He has also worked at Jianghai Electronic Co. Ltd. as director of research & development, and in United Technologies Research Center (UTRC) in U.S.A as business analyst.


Journal Papers (International)

With Yan Yang, Qing Wang, & Guisheng,The Relative Importance of Strategic Orientation for Product Innovation Performance under Different Environmental Conditions: An Empirical Study of the Chinese Businesses, Journal of Product Innovation Management, forthcoming   

With Jian Chen, Yidi Guo &Shuo Huang , Determinants in Chinese Firms Source of Innovation Choice, International Journal of Technology Management, forthcoming   

With Qing Wang, Ligang Yan & Guisheng Wu, 2009, Are Consumers What They Consume?- Linking Lifestyle Segmentation to Product Attributes: An Exploratory Study of the Chinese Mobile Phone Market, Journal of Marketing Management, 25(3/4)   

With Yang Yan & Wu Guisheng, "Cross-country Comparison of Market Growth in China: An Innovation Diffusion Perspective", Studies in Science of Science,25(2),pp346-351, 2007,(in Chinese)   

Journal Papers (Domestic)

With Yang Bin & Lv Ping, 2009, Product Market, Strategic Factor Market and the Development of Chinese Enterprises in Transitional Economy, Management World Monthly, Forthcoming (in Chinese)   

With Tong Yunhuan, Yang Yan & Wu Guisheng, 2009,Product Innovation in Chinese Enterprises: From Competitor-Driven to Customer-Orientated, Science of Science and Management of Science, 2009(1), pp44-50 (in Chinese)   }

With LIANG Xi & WU Guisheng, 2007, Research on the Difference of Market Structure of Durables between Urban and Rural in China, The Journal of Quantitative & Technical Economics, 24(9), pp99-109, (in Chinese)   

With PU Xin & LI Guanghai, 2007, A Comparative Study of the Product Innovation between China and Western Developed Countries, Science Research Management,28(6), pp 66-75, (in Chinese)   

With YANG Yan & WU Guisheng, "Decomposition of Innovation Capability and Primary Study on Capability Evolution of Chinese Enterprises", Economic Management in China, 29(9), May 2007, pp30-35, (in Chinese)   

With Liu Guang. & Wu Guisheng, "A Study on Regional Difference of Innovation Diffusion: Evidence form Color TV Adoption in China", Industrial Technological Economics, No.6, 2006 (in Chinese)   

With Yang Yan & Wu Guisheng, "Innovation Survey: International Experience and Domestic Status", Science of Science and Management of Science, 2006(11), pp103-108 (in Chinese)   

Conference Papers (International)

With Xue Lei & Yang Yan, 2009, Strategic Orientations and Product Innovation Performance in Chinese Enterprises: A Comparison of Firms in High-tech and Low-Tech Industries, Science Research Management, Forthcoming (in Chinese)  
With LIANG Xi & WU Guisheng, "Relationship between Innovation Activity and Economic Growth in China: A Preliminary Research Based on Co-integration Theory", Journal of Tsinghua University (Philosophy and Social Science edition), vol 21(S1),pp31-37,2006, (in Chinese)   

Conference Papers (Domestic)

With Wu Guisheng & Yang Yan, "Research on Product Innovation Management in China: Status Quo, Gaps and outlook", R & D Management, 18(6),2006, pp43-50 (in Chinese)   

With Yan Y. & Tintchev, M. & Wu G.S., "The Interaction between Regulation and Market and Technology Opportunities: A Case Study of Chinese Mobile Phone Industry", Innovation, Management, Policy and Practice, Special Issue on innovation in China: Building an Economic Super Power, 8(1/2), pp. 102-112, 2006.   

With Liu Guang & Wu Guisheng, "The Impact of Urban-Rural Dual Structure on Product Diffusion: Evidence from Color TV Adoption in China", Management World Monthly, No.4, pp. 66-72, 2006 (in Chinese)