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General Information

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The original Department of Enterprise Management was divided into three parts in June 2004, and one of these three parts became the current Department of Marketing.

Tsinghua SEM has a post-doctoral research station in Business Administration, and is also entitled to offer the doctoral degree in Business Administration, which has been selected as a first-tier National Priority Discipline. Therefore, the Department can directly recruit post-doctoral, doctoral and Master’s students.

As of November 2009, the Department of Marketing had 18 faculty members. Most of the faculty have attained their degrees or studied abroad. Besides doctoral and Master's students, over 100 MBA students from various backgrounds also join the Department each year to undertake thesis research.
   
   
   

Faculty

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Chen, Rong

Associate Professor

CHEN Rong received her Ph.D. in Marketing from The Chinese University of Hong Kong in 2004. Currently, she is teaching courses on Consumer Behavior, Services Marketing, Customer Relationship Management, and Negotiation Strategy at both MBA and executive levels. 

Chen Yubo

Professor

CHEN Yubo is Associate Dean, Professor, and Director of Center for Internet Development and Governance at School of Economics and Management, Tsinghua University. He received his Ph. D. in Marketing from the University of Florida, M. Eng. in Systems Engineering and B. Eng. in Industrial Management Engineering from Southeast University.

Hu, Zuohao

Professor

Dr. HU Zuohao received his Ph.D. in Economics (2000) from Kyoto University, Kyoto, Japan. He teaches Marketing Management, Channel Management, Services Management and Sales Management.   

Jiang, Xuping

Professor

Professor Jiang teaches E-marketing, New Media Intergraded Marketing, E-commerce, Modern Logistics and e-Procurement, and Information Management at SEM.

Li, Fei

Professor

LI Fei is a Professor of Marketing at the School of Economics and Management, where he teaches courses on Marketing Management, Luxury Marketing, and Retailing Management in the required curriculum. He is Deputy Director of the China Retail Research Center of Tsinghua University. 

Liang,Yitian

Assistant Professor

Yitian (Sky) Liang received his PhD in Business Administration (Marketing) from University of British Columbia (UBC) in 2017. His research interests are pricing, big data marketing, entertainment and health marketing.

Liu, Angela Xia

Associate Professor

Xia Anegla Liu got her Ph.D of business administration from Syracuse University in 2010, minor in Economics. She also got a M.S. in Statistics, a M.S. in Education, and a M.A. in Philosophy. In SEM, she teaches Marketing Models at Ph.D. level and Advertising Management at MBA level. 

Liu, Maggie Wenjing

Assistant Professor

LIU Wenjing received her Ph.D. in Marketing from Rotman School of Management, University of Toronto in 2010. At SEM, she teaches IMBA Consumer Behavior and PhD Seminar in Consumer Research. 

Liu, Xi

Associate Professor

LIU Xi received her Ph.D. in mass communication from the University of Iowa in 2002. She teaches Marketing Management, Advertising and Promotion Strategies, and Managerial Communication in SEM. 

Song, Xuebao

Associate Professor

SONG Xuebao received his Ph.D. from Renmin University of China in 1992. Currently, he teaches Marketing Management, Advertising Management, Entrepreneurial Management, and Sales Management at SEM. 

Sun,Yacheng

Associate Professor

Yacheng Sun received his PhD in Marketing from Indiana University in 2008. His research interests include pricing, analytical customer relationship management and online social networks.

Xie, Zan

Assistant Professor

XIE zan received his Ph.D. in management from Tsinghua University (2005). He currently teaches Marketing Management, Consumer Behaviour and Marketing Research at SEM. Xie’s research interest includes consumer behavior, customer satisfaction, marketing research and marketing strategy. 

Yu, Chunling

Associate Professor

YU Chunling teaches Strategic Brand Management, Marketing Management, and Business Simulation for MBA and Executive Develop program.  Her research interest focuses on the creation, management and valuation of brand asset.  

Zhao, Ping

Professor

In research, Professor Zhao focuses on customer satisfaction, domestic branding strategy, customer value theory, customer relationship management, measurement of advertisement efficiency and online survey.  

Zheng, Yuhuang

Associate Professor

Professor ZHENG Yuhuang graduated from Columbia University with his Ph.D. degree in marketing. He is currently Associate Professor of Marketing and Faculty Director of the Marketing Department Doctoral Program at the School of Economics and Management.  

Xie, Jinhong

Special-Term Professor

Etheridge Professor of International Business, Professor of Marketing, Department of Marketing, Warrington College Of Business, University of Florida
Co-Chair, Marketing Department, Tsinghua University  

Zhang, Juanjuan

Special-Term Professor

ZHANG Juanjuan received her Ph.D in Marketing from University of California in 2006.She is also the Epoch Foundation Professor of International Management and the asscociate professor of Marketing at the MIT Sloan School of Management.

Cui, Haitao

Visiting Professor

CUI Haitao received his Ph.D. in Marketing from The Wharton School, University of Pennsylvania. He is also the associate professor in Marketing of Carlson School of Management at University of Minnesota.