Education： Bachelor of Management, 2008, Shangdong Institute of Business and Technology Master of Management, 2011, Xiamen University Research Interest: consumer behavior Paper： [1] Rui Chen. Peers’ Effect on Adolescents’ Purchase Intent : Group Pursuit and Information Cognition[C]. 2010 JMS. [2] Rui Chen, Shengdong Lin.The Schiavone Effects of Alter-Centrism Consumption Psychology[J]. Soft Science, 2012, 5, in pres
Education Background She majored in International economics and trade in SWJTU from the year 2007 to 2011, and received a AB in economics. In year 2011, she got pre approved to THU for further study in marketing. Honors and Awards She won National scholarship in year 2008 & 2009, the first prize of NECCS, and was awarded the honorary title of outstanding graduate of Sichuan Province. She founded and developed the volunteer teaching team, serving the
Education Candidate for Ph.D., Marketing, Tsinghua University, 2015. (GPA: 3.7) B.A., Economics, Tsinghua University, Beijing, 2010. B.A., Japanese Language and Literature, Tsinghua University, Beijing, 2010. Study Abroad KyushuUniversity September 2007-
Research Interest: Online word-of-mouth, Social network interaction, sales forecasting Model, Emotion and Marketing&Finance Interface Education: 2009-present Doctoral Candidate in Department of Marketing, School of Economics and Management, Tsinghua University 2005-2009 BA in Business Administration, School of Economics & Business Administration, Beijing Normal University, Honors & Awards: 2010-2011 Tsinghua Fir
2010.8 – Present, Ph.D Candidate in Marketing, School of Economics and Management, Tsinghua University 2007.8 - 2010.7, Second Major Degree: Bachelor of Economics,School of Economics and Management, Tsinghua University 2006.8 - 2010.7, Degree: Bachelor of Art,School of Journalism and Communication, Tsinghua University Research Interests Marketing strategy; relationship marketing; case study; new media; integrated marketing communication Articles Published i