奥克兰大学商学院教授David Robb:适应购物频率的动态收银台分配策略

324日,周四,14.00-15.00,伟伦楼385,英文

适应购物频率的动态收银台分配策略

主讲:David Robb, 奥克兰大学商学院教授

主办:管理科学与工程系

March 24, Thursday, 14.00-15.00, Weilun385, English

Retail checkout operations with dynamic checkout allocation and shopping frequency adaptation

Speaker: David Robb, Professor, Operations and Supply Chain Management, University of Auckland Business School

Organizer: Department of Management Science and Engineering

Abstract: High congestion in checkout areas is a major issue in retail stores, especially in China. Waiting time affects both customer satisfaction and retention.  Express checkout services for low volume customers is common in the West but has failed to take root in China. Utilising transaction data and customer surveys in Beijing supermarkets, we investigate the value of offering express checkout services to high volume customers, conducting simulation experiments using ARENA, modelling a catchment area with two supermarkets.  The environment allows for dynamic allocation of checkouts, and customers decreasing their shopping frequency to take advantage of the faster service.  Results indicate numerous benefits including lower checkout utilization and higher sales.   This is joint worth with He Yi that builds on work with two masters students at Tsinghua,  

Bio: David is Professor of Operations and Supply Chain Management in the Graduate School of Management at the University of Auckland Business School and Visiting Professor and Research Fellow at Tsinghua University School of Economics and Management. He has MBA and PhD degrees in Operations Management from The University of Calgary, where he also served as Assistant Professor (1992-1994). He is Director of the China Studies Centre, Co-Director of the Consortium for Operational Excellence in Retailing – Greater China, an Advisor to the Beachheads Programme of New Zealand Trade and Enterprise, and an Executive Member of the New Zealand China Trade Association.  He has 35 publications in journals including Decision Sciences, European Journal of Operational Research, IIE Transactions, Interfaces, Naval Research Logistics, and Production and Operations Management.