Advanced Management Program Fashion & Luxury 2016-09

Advanced Management Program in Fashion and Luxury co-created by world-renowned fashion and business schools and China’s leading media company.



Tsinghua University School of Economics and Management (Tsinghua SEM) was founded in 1984 with the mission “To advance knowledge and cultivate leaders for China and the world.” Tsinghua SEM consists of 7 academic departments, with over 150 full-time faculty and nearly 300 staff. Currently over 4,000 students are studying in the undergraduate, master’s, doctoral, MBA and EMBA degree programs, and over time more than 20,000 alumni graduated from its degree programs. Each year Tsinghua SEM also trains over 7,000 senior executives in its non-degree programs. Tsinghua SEM is the first school on the Chinese mainland to attain both AACSB and EQUIS accreditation.


IFM (French Fashion Institute)

Institut Français de la Mode IFM, established in 1986, is the leading French institution for training, research, and applied expertise in the fashion, luxury, and design industries. Located in Paris, home to the headquarters of many leading fashion, luxury, and cosmetics companies, IFM has close partnerships and unique access to all the premier fashion companies and haute couture houses such as Balenciaga, Chanel, Chloé, Dior, Gucci, Hermès, Kenzo, L’Oréal, Louis Vuitton, and Saint Laurent.



HEC Paris School of Management, created in 1881 as one of France's leading "Grande Ecoles", is considered to be the premier business school in Europe. In addition to its highly selective "Grande Ecole", HEC also offers an MBA program, several Master's degree program, a Doctoral program, and various Executive Education programs. All programs are taught by HEC's permanent faculty of 106 full time professors, 35 visiting professors, and more than 450 adjunct lecturers. HEC's alliances with some of the world's leading business schools and their world-class faculties provide both depth and global outlook to every course delivered, while its unparalleled links with French and international industries guarantee its unique business focus.


Trends Media Group

Trends is the leading fashion media company in China. For the last 20 years, rooted in its core values of attention to detail, pursuit of excellence, and leading the trend, Trends has made landmark contributions to the media industry and has since become the pioneer of high-end consumption publications in China. Today, Trends publishes a host of globally known titles such as “Cosmopolitan”, “Esquire”, “Harper’s Bazaar”, “National Geographic Society”, “Men’s Health”, “FHM” etc., and has profoundly shaped the country’s fashion sense and the development of its fashion industry, further augmenting its leadership position as a multimedia company that delivers a full range of high quality content and services. With a strong local heritage and an eye to the world, Trends has unique partnership access to the leading global media companies such as Hearst, National Geographic, Rodale, Bauer, and Curtco, and unrivaled industry links with global and local partner brands in the fashion and lifestyle category.



Advanced Management Program in Fashion and Luxury (AMP) has provided management talents and professionals in the fashion and luxury business with latest industry knowledge, global strategic mindset, advanced management skills, and extensive business network, all to help our participants to improve their companies' competitiveness, innovation and brand influence.


In 2013, building upon the successful foundation of AMP, Tsinghua SEM initiated an overall upgrade to the existing curriculum by introducing Trends Media Group, China's leading fashion media company, as the fourth partner in this year's AMP8. The course will focus more on combining business theories and real world practices, and the faculty members will include many more industry elites and specialists. The curriculum will have its emphasis on small team projects, case studies, company visits, roundtable discussions etc., each inviting industry elite practitioners to interact face to face with our participants, inspiring them with real life case studies, and ultimately improving their overall business acumen. Meanwhile, AMP8 will continue to attach high importance to the maintenance of its alumni resources that include regularly organizing alumni forums and other events, and offering opportunities for alumni and participants to network and share their experiences. This new curriculum has been approved and supported by IFM, HEC Paris, and Trends Media Group.




MODULE 1 Globalization, Strategy and Innovation (3 days, Beijing)

Introduces the participants to the general trends of the industry, and provides them with a strategic and global mindset for the Chinese market and its development.

Alain DUMONT, Professor of Business Strategy and Policy, HEC Paris

XUE Lei, Associate Professor, Department of Innovation, Entrepreneurship and Strategy, Tsinghua SEM


MODULE 2 Contemporary Fashion and Luxury Culture (3 days, Shanghai)

Provides an in-depth understanding of the nature of fashion, art and the industry, and the important role of design.

Florence MüLLER, Professor of Fashion History and Culture, IFM LU

Xiaobo, Professor and Dean, Academy of Arts and Design, Tsinghua University


MODULE 3 Luxury & Luxury Brand Management Specificities (3 days, Beijing)

Introduces participants the specificities of luxury brand management.

Jean-Noël KAPFERER, Professor of Marketing, HEC Paris

LI Fei, Professor, Department of Marketing, Tsinghua SEM


MODULE 4 International Insights into Consumer Behavior (3 days, Hong Kong)

Offers thorough insights into consumer behavior and expectations, and examines on the basis of this understanding the way to implement brand development strategy sustainably and soundly through effective strategies such as product positioning, brand policies and promotion activities.

Danièle CLUTIER, Professor of Fashion Marketing,

IFM ZHENG Yuhuang, Associate Professor, Department of Marketing, Tsinghua SEM


MODULE 5 Luxury Strategy and Business Growth Strategies (3 days, Beijing)

All the specificities of the luxury strategy will be analyzed. Business models, creation and growth strategies of luxury companies will also be covered.

Vincent BASTIEN, Affiliate Professor of Marketing, HEC Paris

ZHU Yan, Professor and Associate Dean, Department of Mangement Science and Engineering, Tsinghua SEM


MODULE 6 Communication and Retail Management (3 days, Beijing)

Focuses on how to effectively build a brand and its core competitiveness by using various tools including channels of communication and retail.

Jean-Michel BERTRAND, Professor of Communication, IFM

LI Fei, Professor, Department of Marketing, Tsinghua SEM


Overseas Study Trip—Paris Experience (8 days, Paris, Optional Module)

“Discover the expression of luxury in the French and Parisian context” The Paris Experience, which is an optional addition to the six modules, represents a unique opportunity for participants to complete their course of study with an exceptional visit to Paris in order to understand the keys of success of the haute couture fashion and luxury industry in France. Building on the modules offered in China and focusing on key elements of luxury management, Paris Experience will help participants deepen their knowledge and concepts acquired through the six AMP modules in China. Lectures will be given by senior executives of leading fashion and luxury companies, along with professors from both HEC Paris and IFM. Participants will gain a unique experience of understanding the true nature of luxury products and luxury management. Meeting with top luxury executives will enrich participants’ exposure to luxury settings and help them discover the luxury culture in their own cultural context. Privileged visits to key places in French fashion history that are not accessible to the general public will help participants understand the role that French cultural innovation has played and continues to play in the evolution of luxury industry.





The lectures will be conducted both in English and Chinese with interpretation as necessary. Study materials in both English and Chinese will be provided.




To strengthen the interaction and links between the academic world and industry and to build a platform for industry elites to exchange views, we host a series of forums and salons in key cities like Beijing, Shanghai and Shenzhen. We invite senior management from sectors such as apparel, cosmetics, jewelry, luxury products, IT, media and recreation to discuss important topics related to fashion and luxury industry management and development. These events are quickly becoming the source of the most forefront thoughts and insights regarding the industry’s latest development.








Kurt Kupper, CEO of REUGE

Guy Salter, Deputy Chairman of Walpole British Luxury Committee

Gianni Butera, CEO Asia Pacific, Trussardi Group

Jean-Claude Biver, Chairman of Hublot

Benjamin Bilteryst, Managing Director Asia Pacific, Christofle

Didier Grumbach, President of the French Federation of Haute Couture and Ready-to-Wear of Couturiers and Designers

James J.Zhang, President of LVMH Fashion Division China

Paul Haouzi, CEO, Giorgio Armani Hong Kong Ltd.

Dominique Jacomet, Executive Board Director, Devanlay-Lacoste

Badis Kouidrat, CEO Asia Supply, Devanlay-Lacoste

Paul Liu Xunpo, Chairman, Intermoda Etam China

James McArthur, Executive Vice President, Gucci Group

Cyril Sayag, GM Asia, Pernod Ricard China

Feng Gao, President, Bottega Veneta China



“This program has been extremely inspiring to my job; the courses perfectly fit my needs. The professors are top experts; they help us to understand the essence of brand management. I believe this program will have a great future in China.” ---Ms. Laurance MA, Brand General Manager, L’Oréal - Luxury Products Division “I am very satisfied. This program reinforces our confidence in our existing strategy, which is the internationalization of our brand.” ---Mr. Dongsheng XU, General Manager, FIYTA




L’Oréal, Lancôme, Li Ning, Lufthansa Shopping Center, Microsoft, Ogilvy, Phoenix TV,, Belle Shoes, Camaieu, Cemni Jewellery, Cuiwei Plaza Shopping Center, Etam, Fashion Weekly, Fiyta, Hachette Philipacchi Medias, Harmony World Watch, Herborist Cosmetics, Hiersun Diamonds, Publicis, Shanghai Jahwa, Sodexo, Whirlpool, TTF Studio Jewellery, etc.



The program is intended for corporate leaders, senior executive managers, senior heads of functional departments, high potential young managers, government representatives and professionals working in the fashion, luxury, design-based industries and other relevant industries.



The fee for the six compulsory AMP modules in China is RMB 129,800, which includes tuition, course materials, lunch and coffee breaks. The acceptance letter and the invoice will both be sent out to participants. The total fee should be paid prior to the start of the program. This fee does not include the optional module“Paris Experience”.



Full attendance is compulsory for all modules in China. Participants who successfully complete all six modules are awarded an International Certificate jointly presentde by Tsinghua SEM, IFM (French Fashion Institute), HEC Paris and Trends Media Group.



Tsinghua SEM IFM (French Fashion Institute) HEC Paris Trends Media Group Paris Chamber of Commerce and Industry With the support of global luxury and fashion leaders such as LVMH Group, Gucci, Bottega Veneta, L’Oréal, Hermès, le Printemps, Devanlay Lacoste, etc.



 September 2016 — March 2017



Tsinghua SEM contact

Tel: 86-10-62796479 Fax: 86-10-62792986





>>Application Form for AMP10 Tsinghua

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