Seminars-Department of Marketing

市场营销系

Department of Marketing

Tsinghua University SEM User Login 中文版

January 9, 2026

Digital Goods Consumption: Tokenization, Provenance, and Ownership

December 25, 2025

A Model of Two Learning Processes

November 27, 2025

Fake It till You Make It: Creation and Moderation of Fake Content on Digital Content Platforms

October 24, 2025

Dynamic Impact and Strategic Optimization of Sustainability Certification on E-Commerce Platforms

October 23, 2025

Some Reflections on Business Practices and Research in the (Former) Ageless Era

October 21, 2025

Policy Design for Sustainable Innovation and Adoption:A Structural Analysis of the Electric Vehicle Market

October 20, 2025

Competitive Gamification in Digital Consumption: Evidence from TikTok

June 13, 2025

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