Seminars-Department of Marketing

市场营销系

Department of Marketing

Tsinghua University SEM User Login 中文版

June 3, 2025

Is Being Reliable Always Good? The Unexpected Consequences of Anthropomorphizing Digital Channels for Consumers and Brands

May 26, 2025

Victoria's "Secret"? The Effect of Romantic Cues on Probabilistic Product Preference

April 18, 2024

The Impacts of Recommendations on Consumption and Production on Online Content-Sharing Platforms

December 1, 2023

Global Product Strategies and Cultural Engagement in the Context of Culture-Commerce Interactions

November 2, 2023

Company Branding and Job Ads

October 19, 2023

Social Motivation Effects of Sales Contest Leaderboards: Theory and Evidence

October 12, 2023

A Scalable Recommendation Engine for New Users and Items

April 27, 2023

Search Prominence in a Distribution Channel

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