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Competitive Gamification in Digital Consumption: Evidence from TikTok

2025-10-20
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【Speaker】Chen Zirou, Teacher, University of Toronto

【Topic】Competitive Gamification in Digital Consumption: Evidence from TikTok

【Time】Monday, October 20, 10:30-12:00

【Venue】Room B456, Lihua Building

【Language】English

【Organizer】Department of Marketing, School of Economics and Management, Tsinghua University