教育背景

2017.09 至今 清华大学经济管理学院市场营销系 博士生在读

2013.09 - 2017.06 南开大学商学院 管理学学士

期刊论文

Liu, Maggie Wenjing, Qichao Zhu*, and Yige Yuan* (2019), “The Role of the Face Itself in the Face Effect: Sensitivity, Expressiveness, and Anticipated Feedback in Individual Compliance,” Frontiers in Psychology, 9, 2499.

会议论文

Zhu, Qichao, Maggie Wenjing Liu, and Meng Zhang (2019), “Revealing a Weakness Boosts Consumer Perceptions of Human Brand Authenticity,” competitive paper, Annual Conference of the Association for Consumer Research (ACR), Atlanta.

Zhu, Qichao and Maggie Wenjing Liu (2019), “The Impact of Power Distance Belief on Consumer Response to Negative Publicity,” poster, ACR, Atlanta.

Liu, Maggie Wenjing, Xian Wang, and Qichao Zhu (2018), “Rituals Enhance Self-Brand Connection: The Role of Time Perception,” competitive paper, ACR, Dallas.

Zhu, Qichao, Maggie Wenjing Liu, and Chuang Wei (2017), “Relational Greeting: When and When Not to Treat Your Consumers As Family,” Advances in Consumer Research, Vol. 45, 1071–1071. ACR, San Diego.