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Mega or Micro? Influencer Selection Using Follower Elasticity

2022-10-17
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【Speaker】TIAN Zijun, Doctor, University of Pennsylvania

【Topic】Mega or Micro? Influencer Selection Using Follower Elasticity

【Time】Thursday, October 20, 9:00-10:30

【Venue】Room 456, Lihua Building; Zoom ID: 811 1609 6871, Password: 096613

【Language】English

【Organizer】Department of Marketing, School of Economics and Management, Tsinghua University