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Global Product Strategies and Cultural Engagement in the Context of Culture-Commerce Interactions

2023-11-23
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【Speaker】CHEN Yuxin, Professor, New York University Shanghai

【Topic】Global Product Strategies and Cultural Engagement in the Context of Culture-Commerce Interactions

【Time】Friday, December 1, 10:00-11:30

【Venue】Room A626, Jianhua Building

【Language】English

【Organizer】Department of Marketing, School of Economics and Management, Tsinghua University