Academic Appointments 

•  Current Appointment: Professor of Information Systems (with tenure), Tsinghua University, 2017–present

•  Previous Appointment: Associate Professor of Information Systems (with tenure), Iowa State University

• Data Mining Algorithms and Applications

• Data Analysis Strategy and Practice

• Introduction to Business Analytics

• Integrated Business Analytics and Practices

• Economics of Information Systems 

• Digital Platforms

• Artificial Intelligence 

• Fintech

Selected Journal Papers (Published/Accepted/Conditionally Accepted/Minor Revision)

Underlined names indicate current or former students.

• M. Gu, Z. Liu, and D. Liu, "Content-Centered or Creator-Centered? An Economic Analysis of Fan Loyalty on User-Generated Content Platforms," MIS Quarterly, conditionally accepted.
  

• Y. Gao, H. Guo, D. Liu, D. Liu, and X. Zhao,“Tackling Present Bias with Microtasking Design: Implications for Self-Improvement Programs." MIS Quarterly, minor revision.

• Y. Gao, A. Mehra, and D. Liu (2026),“More Can Be Less: Economics of Answer Viewing on Paid Q&A Platforms,”Information Systems Research, Published online Apr. 3, 2026, https://doi.org/10.1287/isre.2022.0641

• Y. Gao, M. Gu, and D. Liu (2025) "Behind Privacy Labels: Data Tracking and Advertising Competition on App Platforms," MIS Quarterly 49(4):1595-1626.

• M. Gu, D. Liu, and S. Kumar (2025) "Navigating Platform-Led Affiliate Marketing: Implications for Content Creation and Platform Profitability," Information Systems Research 36(2):802-827. 

• Y. Gao, D. Liu, and S. Kumar (2025) "Clocking In or Not? Optimal Design of a Novel Gamified Business Model in Online Learning," Information Systems Research 36(2):847-870.

• Z. Wang, H. Guo, and D. Liu (2024) "Economics of Analytics Services on a Marketplace Platform,”MIS Quarterly 48(2):775-824.
  

• S. Luo, R. Mookerjee, and D. Liu (2021) "The Effects of Auction Mechanisms and Social Characteristics on Microloan Performance," Production and Operations Management 30(2):311-329.

• D. Liu, S. Kumar, and V. Mookerjee (2020) "Flexible and Committed Advertising Contracts in Electronic Retailing," Information Systems Research 31(2):323-339.
  

• D. Liu and V. Mookerjee (2018) "Advertising Competition on the Internet: Operational and Strategic Considerations," Production and Operations Management 27(5):884-901.

• D. Liu, Y. Tan, and V. Mookerjee (2018) "When Ignorance Can be Bliss: Organizational Structure and Coordination in Electronic Retailing," Information Systems Research 29(1):70-83.
  

• H. Feng, Z. Jiang, and D. Liu (2018) "Quality, Pricing, and Release Time: Optimal Market Entry Strategy for New Software-as-a-Service Vendors," MIS Quarterly 42(1):333-353.

• D. Liu, S. Sarkar, and C. Sriskandarajah (2015),“Who's Next? Scheduling Personalization Services with Variable Service Times,” ACM Transactions on Management Information Systems 6(2):1-22.

• Y. Ceran, M. Davande, D. Liu, and V. Mookerjee (2014) "Optimal Software Reuse in Incremental Software Development: A Transfer Pricing Approach," Management Science 60(3):541-559.

• D. Dey, A. Lahiri, and D. Liu（2013)“Consumer Learning and Time-locked Trials of Software Products,” Journal of Management Information Systems 30(2):239-267.

• D. Liu, S. Kumar, and V. Mookerjee (2012) "Advertising Strategies in Electronic Retailing: A Differential Game Approach," Information Systems Research 23(3):903-917.

• D. Dey, V. Mookerjee, and D. Liu (2011)“Efficient Techniques for Online Record Linkage,” IEEE Transactions on Knowledge and Data Engineering 23(3):373-387.

• D. Liu, S. Sarkar, and C. Sriskandarajah（2010) "Resource Allocation Policies for Personalization in Content Delivery Sites," Information Systems Research 21(2):227-248.

• D. Liu, M. Dawande, and V. Mookerjee (2007) "Value-Driven Creation of Functionality in Software Projects: Optimal Sequencing and Reuse," Production and Operations Management 16(3):381-399.

Editorial Service

• Senior Editor, Department of Disruptive Technologies and Operations Management, Production and Operations Management , 2021–present

• Senior Editor, Department of POM-Information Systems Interface, Production and Operations Management, 2018–present

Completed Ph.D. Dissertation Supervision (as Dissertation Chair; First Placements Listed)

• Meilin Gu: Assistant Professor, W. P. Carey School of Business, Arizona State University, 2025

• Yi Gao: Assistant Professor, Rawls College of Business, Texas Tech University, 2023

• Zhe Wang: Assistant Professor, College of Business, City University of Hong Kong, 2023  

Service in Academic Societies and Conferences

• Track Co-chair, International Conference on Information Systems (ICIS), 2023

• Track Co-chair, POMS Annual Meeting, 2018, 2023–2026
  

• Track Co-chair, DSI Annual Meeting, 2018

• Mentor, Doctoral Consortium, China Workshop on Economics of Information Systems Theory (CWEIST), 2025

• Mentor, Junior Faculty Consortium, Pacific Asia Conference on Information Systems (PACIS), 2024

• Mentor, Doctoral Consortium, Pacific Asia Conference on Information Systems (PACIS), 2023

• Member, Academic Committee, China Information Economics Society, 2020–present

• Executive Council Member, China Information Economics Society, 2020–present

Awards and Recognitions 

• Research Excellence Award, School of Economics and Management, Tsinghua University, 2025

• DSI Best Problem-Driven Analytical Research Paper Award, 2025

• Advisor for Excellent Doctoral Dissertation at Tsinghua University, 2023

• Best Student Paper Award, Workshop on Information Systems and Economics (WISE), 2023

• Best Student Paper Runner-up Award, Workshop on Information Systems and Economics (WISE), 2022

• Best Workshop Theme Paper Award, Workshop on Information Technologies and Systems (WITS), 2022

• Best Reviewer Award, China Information Economics Society, 2021

• Best Conference Paper Nomination, ICIS, 2020

• Best Conference Student Paper Nomination, ICIS, 2020

• Best Paper Award in Track (The Sharing Economy, Platforms, and Crowds), ICIS, 2020

• Best Student Paper Award in Track (The Sharing Economy, Platforms, and Crowds), ICIS, 2020

• Best Paper Award, China Information Economics Society, 2020

• WuJiaPei Award, China Information Economics Society, 2019

• Theoretical Contribution Award, China Information Economics Society, 2018

• Research Excellence Award, School of Economics and Management, Tsinghua University, 2018

  
  

Selected Working Papers

• "When Fairness Backfires: From Leveling Down to Slackening Off in Diagnostic Algorithms," with Zhe Wang

• "When Helping Hurts: AI Shopping Assistants and Dual-Channel Search on E-Commerce Platforms," with Tan Zhang and Subodha Kumar

• "Walking a Tightrope: Freemium Design and Marketplace Incentives in Generative AI Services," with Chunyan Yu, Meilin Gu, and Pei-yu Chen

• "Simplify to Amplify? The Economics of Unfollow Recommendations on User-Generated Content Platforms," with Meilin Gu and Amit Mehra

• "Navigating AI-Generated Content on User-Generated Content Platforms: A Game-Theoretic Analysis of Labeling Policies," with Ying Zhang, Meilin Gu, and Subodha Kumar

• "Algorithmic Learning and Pricing Strategies in Ship-Then-Shop Retailing," with Zizheng Liu and Lauren Xiaoyuan Lu