Management Science and Engineering

Faculty

Liu, Dengpan

Department of Management Science and Engineering    Professor

Phone:(86)(10)62797759

E-mail:liudp@sem.tsinghua.edu.cn

Office:427 Lihua Building

Educational Background

University of Texas at Dallas, Ph.D.,2006


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Work Experience

Academic Appointments 

  •  Current Appointment: Professor of Information Systems (with tenure), Tsinghua University, 2017–present

  •  Previous Appointment: Associate Professor of Information Systems (with tenure), Iowa State University


Editorial Service

  • Senior Editor, Department of Disruptive Technologies and Operations Management, Production and Operations Managemen, 2021–present

  • Senior Editor, Department of POM-Information Systems Interface, Production and Operations Management (UTD-24 Journal), 2018–present


Ph.D. Mentorship  (as Dissertation Chair; first placements listed)

  • Meilin Gu: Assistant Professor, W. P. Carey School of Business, Arizona State University, 2025

  • Yi Gao: Assistant Professor, Rawls College of Business, Texas Tech University, 2023

  • Zhe Wang: Assistant Professor, College of Business, City University of Hong Kong, 2023  


Service in Academic Societies and Conferences

  • Track Co-chair, International Conference on Information Systems (ICIS), 2023

  • Track Co-chair, POMS Annual Meeting, 2018, 2023–2025

  • Track Co-chair, DSI Annual Meeting, 2018

  • Mentor, Doctoral Consortium, China Workshop on Economics of Information Systems Theory (CWEIST), 2025

  • Mentor, Junior Faculty Consortium, Pacific Asia Conference on Information Systems (PACIS), 2024

  • Mentor, Doctoral Consortium, Pacific Asia Conference on Information Systems (PACIS), 2023

  • Member, Academic Committee, China Information Economics Society, 2020–present

  • Executive Council Member, China Information Economics Society, 2020–present

    

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Courses

  • Data Mining Algorithms and Applications

  • Data Analysis Strategy and Practice

  • Introduction to Business Analytics

  • Integrated Business Analytics and Practices

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Research Areas

  • Economics of Information Systems 

  • Digital Platforms

  • Artificial Intelligence 

  • Fintech

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Publications

Selected Journal Papers(UTD-24)

  • Y. Gao, A. Mehra, and D. Liu (2026),“More Can Be Less: Economics of Answer Viewing on Paid Q&A Platforms,”Information Systems Research (ISR) https://doi.org/10.1287/isre.2022.0641

  • Y. Gao, M. Gu, and D. Liu (2025) "Behind Privacy Labels: Data Tracking and Advertising Competition on App Platforms," Management Information Systems Quarterly (MISQ) 49(4):1595-1626.

  • M. Gu, D. Liu, and S. Kumar (2025) "Navigating Platform-Led Affiliate Marketing: Implications for Content Creation and Platform Profitability," Information Systems Research (ISR) 36(2):802-827. 

  • Y. Gao, D. Liu, and S. Kumar (2025) "Clocking In or Not? Optimal Design of a Novel Gamified Business Model in Online Learning," Information Systems Research (ISR) 36(2):847-870.

  • Z. Wang, H. Guo, and D. Liu (2024) "Economics of Analytics Services on a Marketplace Platform,”Management Information Systems Quarterly (MISQ) 48(2):775-824.

  • S. Luo, R. Mookerjee, and D. Liu (2021) "The Effects of Auction Mechanisms and Social Characteristics on Microloan Performance," Production and Operations Management (POM) 30(2):311-329.

  • D. Liu, S. Kumar, and V. Mookerjee (2020) "Flexible and Committed Advertising Contracts in Electronic Retailing," Information Systems Research (ISR) 31(2):323-339.

  • D. Liu and V. Mookerjee (2018) "Advertising Competition on the Internet: Operational and Strategic Considerations," Production and Operations Management (POM) 27(5):884-901.

  • D. Liu, Y. Tan, and V. Mookerjee (2018) "When Ignorance Can be Bliss: Organizational Structure and Coordination in Electronic Retailing," Information Systems Research (ISR) 29(1):70-83.

  • H. Feng, Z. Jiang, and D. Liu (2018) "Quality, Pricing, and Release Time: Optimal Market Entry Strategy for New Software-as-a-Service Vendors," Management Information Systems Quarterly (MISQ) 42(1):333-353.

  • Y. Ceran, M. Davande, D. Liu, and V. Mookerjee (2014) "Optimal Software Reuse in Incremental Software Development: A Transfer Pricing Approach," Management Science (MS) 60(3):541-559.

  • D. Liu, S. Kumar, and V. Mookerjee (2012) "Advertising Strategies in Electronic Retailing: A Differential Game Approach," Information Systems Research (ISR) 23(3):903-917.

  • D. Liu, S. Sarkar, and C. Sriskandarajah(2010) "Resource Allocation Policies for Personalization in Content Delivery Sites," Information Systems Research (ISR), 21(2):227-248.

  • D. Liu, M. Dawande, and V. Mookerjee (2007) "Value-Driven Creation of Functionality in Software Projects: Optimal Sequencing and Reuse," Production and Operations Management (POM) 16(3):381-399.


Selected Conference Papers


  • Y. Zhang, M. Gu, P. Chen, and D. Liu, "Robbing Peter to Pay Paul: An Economic Analysis of Platforms' Acquisition of Original Content," Workshop on Information Systems and Economics (WISE), Hyderabad, India, December 13-15, 2023.

      • Best Paper Nominee 

      • Best Student Paper Nominee


  • Y. Gao, P. Chen, and D. Liu, "Can Hiding (Dis)like Help? Examine the Impact of Performance Metrics Disclosure on Social Media Platforms,"Workshop on Information Technologies and Systems (WITS), Hyderabad, India, December 13-15, 2023.

      • Best Paper Nominee


  • D. Zou, M. Gu, and D. Liu,“When Ownership and Copyright Are Separated: Economics of Non-Fungible Token (NFT) Marketplaces," Workshop on Information Technologies and Systems (WITS), Copenhagen, Denmark, December 14-16, 2022.

      • Best Workshop Theme Paper Award

      • Best Paper Nominee


  • Z. Wang and D. Liu,“Economic Analysis of Online Subsidiary Healthcare System: A Bayesian Persuasion Approach."

      • Finalist for the 2021 INFORMS Service Science Best Student Paper Award


  • Z. Wang, S. Kumar, and D. Liu,“On Platform's Incentive to Filter Fake Reviews: A Game-Theoretic Model,”International Conference on Information Systems (ICIS), December 13-16, 2020.

      • Best Paper Award in Track

      • Best Student Paper Award in Track

      • Best Conference Paper Nominee

      • Best Student Paper Nominee


Selected Working Papers

  • "When Fairness Backfires: From the Leveling-Down to Slackening-Off Effect in Diagnostic AI," with Zhe Wang

  • "The Economics of AI Supply Chain Regulation," with Sihan Qian and Amit Mehra

      • An earlier version of this paper won the Best Student Paper Award at WISE 2023.


  • "Shooting Itself in the Foot or Fighting Fire with Fire? An Economic Analysis of Built-in Ad Blockers,”with Zizheng Liu and Xinxin Li

      • An earlier version of this paper won the Best Student Paper Runner-Up Award at WISE 2022



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