Management Science and Engineering



Department of Management Science and Engineering    Hon Hai Chair Professor

Shenzhen Campus, Professor

Vice Chair

Research Center for Digital Economy (Greater Bay Area),School of Economics and Management Shenzhen Research Institute,Tsinghua University

Vice President of Region 3, Association for Information Systems (2022-2025)


Office:1206A Information Building Tsinghua Shenzhen International Graduate School

Educational Background

Feng Juan holds a B.A. in Economics from Renmin University of China, and a PhD in Business Administration from Pennsylvania State University, with a dual title in Operations Research.


Work Experience

2020-Now    Hon Hai Chair Professor, Department of Management Science & Engineering, School of Economics & Management, Tsinghua University

2017-2020    Professor, Program Co-leader of MSc in Business Information Systems, Dept of Information Systems, City University of HK

2012-2017    Associate Professor, Program Co-leader of MSc in Business Information Systems, Dept of Information Systems, City University of HK

2009-2012    Assistant Professor, Dept of Information Systems, City University of HK

2003-2009    Assistant Professor, Department of Information Systems & Operations Management, Warrington College of Business, University of Florida



Block Chain and Financial Innovation

Big Data and Innovation

Business Intelligence & Decision Making 2014-2018, (post graduate class);

Management Information Systems, EMBA class 2020, 2019

Research Methodology III, DBA class, 2019

Business Model and Innovation in the Era of Big Data, EMBA class, 2019

System Analysis & Design

Project Management

Multi-channel Marketing

Internet Strategies

Business Data Communication


Research Areas

Professor Feng's research interests are in economics of Information systems, focusing on both analytical modeling and empirical analysis. She has been working on topics such as keyword auctions, advertising and pricing, the economics of online review, block chain and data ownership, etc.



Accepted/Published Journal Articles

1. "Fly with the Wings of Live stream Selling – Channel Strategies with/out Switching Demand", with Ran Pan and Zhengling Zhao, accepted, Production and Operations Management.

2. "Skill Spanning in Online Labor Market --- A Double-edged Sword?", with Yan Fu and Qiang Ye, Journal of the Association for Information Systems, 23(3), 750-778.

3. "Incongruent Skills and Experiences in Online Labor Market", with Yan Fu, Nan Li and Qiang Ye, Electronic Commerce Research and Applications, 45(2021), 101025.

4. "Does Money Talk? The Impact of Monetary Incentives on User-Generated Content Contributions", with Yuewen Liu, 2021, Information Systems Research, 32(2), 394-409.

5. "Online Product Reviews-Triggered Dynamic Pricing: Theory and Evidence", with Xin Li and Xiaoquan (Michael) Zhang, 2019,Information Systems Research, 30(4), 1107-1123.

6. "Multiple-Winner Award Rules in Online Procurement Auctions", with Qi Wang, Xuping Jiang and Jinhong Xie, 2019, Production and Operations Management (POM), 2533-2551

7. "Helpfulness of Online Reviews: Examining Review Informativeness and Classification Thresholds by Search Products and Experience Products", with Xinyu Sun and Maoxin Han, Decision Support Systems (DSS), Volume 124, September 2019, 113099

8. "Selling or leasing? Dynamic pricing of software with upgrades", with Kunhao Jia and Xiuwu Liao. May 2018; European Journal of Operational Research. Vol. 266, No. 3, pp. 1044-1061

9. "When Online Review Meets Sales Volume Information: Is More/Accurate Information Always Better", with Yang Liu and Xiuwu Liao, Information Systems Research (2017), 28(4), 723-743.

10. "Predicting and Deterring Default with Social Media Information in Peer-to-Peer Lending", with Ge, Ruyi, Juan Feng, Bin Gu and Pengzhu Zhang, Journal of Management Information Systems(2017), 34(2), 401-424.

11. "Price with Unauthorized Distribution Channels: An Analytical Model and Empirical Analysis", with Zhongju Zhang, Information Systems Research (2017), 28(2), 397-412.

12. "Mobile Technology in China: A Transformation of the Payments Industry", with Subrahmanyam, Vijaya, and Nyayapati, Murthy (May 2015), China current, 14, 5, 3.

13. "Negative Price Premium Effect in Online Market —The Impact of Competition and Buyer Informativeness on the Pricing Strategies of Sellers with Different Reputation", with Yuewen Liu and K.K. Wei, Decision Support Systems, 54(1), December 2012, 681–690.

14. "Performance-based Advertising: Advertising as Signals of Product Quality", with Jinhong Xie, Information Systems Research, Nov 2012, 23 (3-2), 1030-1041

15. "Cyclical Bid Adjustments in Search-Engine Advertising", with Michael Zhang, Management Science, Sep. 2011, 57 (9), pp 1703-1719

16. "Entertainment without Borders: the Impact of Digital Technologies on Government Cultural Policy"(2014), with Kenny Cheng,Gary Koehler and Sean Marston, Journal of Management Information Systems, 27, 3, 269-302

17. "Simultaneous Vs. Sequential Auctions, Intensity of Competition and Uncertainty", with Kalyan Chatterjee, Decision Support Systems, 49 (3), June 2010, Pages 251-260

18. "Keyword Auctions, Unit-Price Contracts, and the Role of Commitment", with Jianqing Chen and Andrew Whinston, Production and Operations Management, 19(3), Nov 2009, Pages 305 – 321

19. "Optimal Mechanisms for Selling a Set of Commonly Ranked Objects", Marketing Science, 27(3), May-June 2008, 501-512

20. "Ranked Items Auctions and Online Advertisement", with Roger Zhan and Max Shen, Productions and Operations Management, 16 (4), August 2007, pp 510 - 522.

21. "Implementing Sponsored Search in Web Search Engines: Computational Evaluation of Alternative Mechanisms", with Hemant Bhargava and David Pennock, Informs Journal on Computing, 19(1), Winter 2007, pp. 137-148

22. "America Online's Internet Access Service: How to Deter Unwanted Customers", with Hemant "America Online's Internet Access Service: How to Deter Unwanted Customers", with Hemant Bhargava, Electronic Commerce Research and Application, 4(1), Spring 2005, page 35-48.