Y. Gao, A. Mehra, and D. Liu (2026)“More Can Be Less: Economics of Answer Viewing on Paid Q&A Platforms,”Information Systems Research (ISR), https://doi.org/10.1287/isre.2022.0641
Y. Gao, M. Gu, and D. Liu (2025) "Behind Privacy Labels: Data Tracking and Advertising Competition on App Platforms," Management Information Systems Quarterly (MISQ) 49(4):1595-1626.
M. Gu, D. Liu, and S. Kumar (2025) "Navigating Platform-Led Affiliate Marketing: Implications for Content Creation and Platform Profitability," Information Systems Research (ISR) 36(2):802-827.
Y. Gao, D. Liu, and S. Kumar (2025) "Clocking In or Not? Optimal Design of a Novel Gamified Business Model in Online Learning," Information Systems Research (ISR) 49(4):1595-1626.
Z. Wang, H. Guo, and D. Liu (2024) "Economics of Analytics Services on a Marketplace Platform,”Management Information Systems Quarterly (MISQ) 48(2):775-824.
S. Luo, R. Mookerjee, and D. Liu (2021) "The Effects of Auction Mechanisms and Social Characteristics on Microloan Performance," Production and Operations Management (POM) 30(2):311-329.
D. Liu, S. Kumar, and V. Mookerjee (2020) "Flexible and Committed Advertising Contracts in Electronic Retailing," Information Systems Research (ISR) 31(2):323-339.
D. Liu and V. Mookerjee (2018) "Advertising Competition on the Internet: Operational and Strategic Considerations," Production and Operations Management (POM) 27(5):884-901.
D. Liu, Y. Tan, and V. Mookerjee (2018) "When Ignorance Can be Bliss: Organizational Structure and Coordination in Electronic Retailing," Information Systems Research (ISR) 29(1):70-83.
H. Feng, Z. Jiang, and D. Liu (2018) "Quality, Pricing, and Release Time: Optimal Market Entry Strategy for New Software-as-a-Service Vendors," Management Information Systems Quarterly (MISQ) 42(1):333-353.
Y. Ceran, M. Davande, D. Liu, and V. Mookerjee (2014) "Optimal Software Reuse in Incremental Software Development: A Transfer Pricing Approach," Management Science (MS) 60(3):541-559.
D. Liu, S. Kumar, and V. Mookerjee (2012) "Advertising Strategies in Electronic Retailing: A Differential Game Approach," Information Systems Research (ISR) 23(3):903-917.
D. Liu, S. Sarkar, and C. Sriskandarajah (2010) "Resource Allocation Policies for Personalization in Content Delivery Sites," Information Systems Research (ISR) 21(2):227-248.
D. Liu, M. Dawande, and V. Mookerjee (2007) "Value-Driven Creation of Functionality in Software Projects: Optimal Sequencing and Reuse," Production and Operations Management (POM) 16(3):381-399.