Huang, Liang, Rafay A. Siddiqui, and Anastasiya P. Ghosh, "More of the Same: Painful Payment Methods Decrease Variety Seeking", accepted, Marketing Letters
Huang, Liang, and Jennifer Savary （2023）, "When Payments Go Social: The Use of Person-to-Person Payment Methods Attenuates the Endowment Effect", Journal of Marketing Research, 60 (3), 585-601
Guo, Xunhua, Yuejun Wang, Liang Huang, and Jichen Li (2022), "Assimilation and Contrast: The Two-sided Anchoring Effects of Recommender Systems", Journal of Systems Science and Systems Engineering, 31 (4), 395-413
Huang, Liang, Anastasiya P. Ghosh, Ruoou Li, and Elise Ince (2020), "Pay Me with Venmo: Effect of Service Providers Decisions to Adopt P2P Payment Methods on Consumer Evaluations," Journal of the Association for Consumer Research, 5(3), 271-281.
